Keyword optimization blog

Need more information? Let's see what bloggers have to say about Keyword optimization

Why does ad content get indexed?

I look this alot. In our analytics and in searches I find organic rankings for sites based on Adcenter ads. For example do a search for any company

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Maximizing revenue by exposing your channels to the right advertisers

As you may know, you can set up your custom channels so that they're targetable by advertisers - these targetable custom channels are known as ad placements. By selecting the 'Allow advertisers to target this channel' checkbox on the channel creation page, you can enable brand advertisers to target their content to your audience directly on a CPM or CPC basis.

Creating ad placements allows them to show up in AdWords, so that advertisers who create placement-targeted campaigns can include your content directly. What many publishers don't know is that this also makes your content available to Google's internal sales teams, who work closely with many advertisers looking to target a certain audience or type of content. With this in mind, we thought it would be important to mention a few best practices which will help advertisers and our internal sales teams target your content to help you maximize revenue:

First, take time to make sure your channel names and descriptions accurately describe your content and audience. By including descriptions that closely reflect your content, you'll also attract advertisers from those areas. Naming and descriptions are important.


On that note, our second tip: be very careful about changing the name of an ad placement. If an advertiser has already targeted one of your specific channels, the channel will become unavailable to the advertiser once you change its name. If you wish to rename a channel, we recommend creating a second channel with the new name, and then attaching both channels to your ad unit. Remember, you can attach up to five custom channels to an ad unit.

Third, use the 300x250 medium rectangle, opted in to both text and image ads. This is one type of targetable ad unit that's in high demand by Google's CPM advertisers. We recommend placing these units in line with your content, and describing them as they relate to the content. This combination of format and placement enables advertisers to use image, text, or wealthy media (including gadget ads) effectively. In feeds, we recommend opting in to both image and text in every ad units, as many of these advertisers only target with image ads into feeds.

Finally, as always, the most important tip for maximizing revenue from your ad placements is to create quality content that is visually appealing and attracts a quality audience. Many brand advertisers look at every placements before placing an advertising order to make sure the destination sites are in line with their brand and attract the type of audience they wish to target for a particular campaign.

2 Oct 2008, 1:47 pm | click here to view more

Flash website

Would flash website indexed on google. If not what is the solution. I want to build a flash website but same time am looking search engine optimizatio

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New Tips To Choose Effective SEO Services?

New Tips To pick Effective SEO Services? Any person familiar with the Internet and using it in today’s life is aware of the impact of search engine optimization to a certain extent. The companies that are serious in the marketing of a product or service online cannot neglect the importance of search engine optimization, or SEO services … How to Actually Rank For Any Keyword With a Legitimate Search Engine “Loophole”… Everyone wants to have their site rank well in Google. And why not? No

17 Nov 2008, 8:54 am | click here to view more

Block this way

When we notice a spike in readers who are interested in a specific topic, we like to address it as soon as we can. There's been some interest in filtering ads from publisher pages, so here's a quick refresher on the filtering tools we offer:

Competitive Ad Filter

You can restrict contextually-targeted and placement-targeted ads from appearing on your pages by adding the URL of each ad to your Competitive Ad Filter. After logging in to your account, click the AdSense Setup tab and visit the 'Competitive Ad Filter' page. You can also find full instructions and tips for entering in specific URLs in our Help middle. To determine the URL of an ad, try the AdSense Preview Tool or follow these steps. Please keep in mind that it may take several hours for the filter to take effect.

Ad Review middle

The Ad Review middle gives you additional control over the placement-targeted ads that may appear on your pages. Using the Ad Review middle, you can review specific ad groups and advertisers before they appear on your pages, and also block ads by type. You'll need to opt in to the Ad Review middle at the top of your Competitive Ad Filter page, and then you can start reviewing ads.

3 Nov 2008, 6:24 pm | click here to view more

The Dixie Chicks can make people more innovative

The idea of social data portability - "the option to use your personal data between trusted applications and vendors" - has been around for some time now. The DataPortability Project is focused on consumer-oriented sites, and not corporate internal use. The Project people even say so.

Perhaps it's time, though, to change that. Let me tell you a story.

I recently got a new job. I decided to "go new" on many things, including a new hairdo (it's swingy!). Then, I thought, "I know! I'll update my profile picture!" That's when I got irritated. look, I belong to... (counting, hang on)... well, damn. I have profiles that include my photo on these social sites:

 

  • Jive Brewspace (internal deployment of Clearspace)

  • Jivespace (external deployment of Clearspace Community for developers)

  • Clearstep (another external deployment of Jive Clearspace Community for user adoption and other business practices)

  • Wordpress

  • LinkedIn

  • Facebook

  • Last.fm

  • Picasa

  • Twitter

  • Friendfeed

  • GTalk


Ask me how long it took to update my photo across every these sites. Now, think about how I also had to change my place of work, email address, maybe a mobile phone number, etc. Yeah. Now you understand the need for social data portability. But really, that's just the surface.

So, what's the data portability picture for the enterprise?

 

Data portability for the enterprise means blurring even more the lines between enterprise and consumer personal data, and more importantly, making folks more aware of who and what people know, both inside and outside the enterprise.

 

Let me explain.

 

Think about every the bits and pieces of your worklife, strewn about every those different systems: HR systems, skills databases, LDAP directories, employee whitepages, LinkedIn, etc. Wouldn't it be great if you could manage every that personal data from a single spot? It can live where it lives – I would call it data transparency, though, not data portability. This can already be accomplished by using data mapping tools in market today, but it takes some serious customization muscles to tug off, not to mention many lunches and cocktails to woo the czars in charge of every of those internal systems so they play nice.

 

At least with the consumer sites, this becomes easier when enterprise social software systems support data portability. For example, we announced today that we're supporting the DataPortability Project, alongside LinkedIn, Google, Facebook, and others. This means that, if you're using Jive Clearspace inside your enterprise, or Jive Clearspace Community in an external customer and/or business partner environment, your people will eventually be able to plop their LinkedIn or Facebook or other consumer profile information into their Clearspace profile, hopefully with ease and aplomb.


And then, think about every the relationships you've created, not only inside your organization, but on every those consumer sites. With everyone supporting the DataPortability Project, I'll be able to display (not port) every the people I'm connected to out of Facebook, FriendFeed, Twitter, etc., in my intranet and extranet profiles. That way, my colleagues and customers can more easily look who I know, and more importantly, in what context I know them. Context is critical to understanding the nature of a given relationship. Without that understanding, it's kinda useless to know that I know someone.

Let's take this idea a step further: Why on earth would anyone I work with want to look who's music I hear to on last.fm? Because, those folks might actually be valuable contacts within a different context. And, my Jive colleagues might be able to start a trusted relationship with them based solely on similar music tastes. This is a wonderful way to tap the voices of thousands over time, especially if creating innovative products is your thing.

 

Imagine what could eventually result from a conversation about how much two people adore the Dixie Chicks, for example.

 

Now, to take this idea another step even further, read Sam's take on data portability.

3 Jun 2008, 3:00 am | click here to view more

Latest Craze In Internet Marketing Tools

Latest Craze In Internet Marketing Tools sleepy of every the time and effort you consume for search engine optimisation? SEO need not be a painful burden on the shoulders of web marketers and search engine optimizers. With every the internet mark What are the Best Ideas for Search Engine Marketing Posted By : Sanjivani Joshi Getting to the top of a search engine list is of utmost importance to receive a pay-off in terms of plenty of free traffic. Here are a few important tips to receive to the top of th

1 Nov 2008, 12:52 am | click here to view more

Paid Host vs Free Host

If your using a free host, would that effect your PR? -and- If you were using a Paid host would it effect your PR?

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Western Union launched in Panama

Following our announcement a few weeks ago, we're glad to announce that Western Union is now offered as a payment method for publishers located in Panama. To sign up for payments by Western Union, sign in to your account and follow these instructions. Please also keep in mind that we're only able to make Western Union payments to individual payee names, but not to businesses.

Not located in Panama? We've been reading your comments on our other recent payment-related posts, and understand that many of you are looking forward to new payment options in additional countries. Please know that we aren't able to provide details about when new options may become available, as setting them up can take time due to factors like compliance with local laws and tax regulations. However, we're working difficult to find more convenient ways to send you your earnings, and we'll definitely announce any new options here. In the meantime, please feel free to keep leaving your feedback, and we appreciate your patience!

10 Sep 2008, 11:12 am | click here to view more

Domain names for internet marketing

Domain names for internet marketing Selection of domain matters a lot in the success of internet marketing. Use that type of domain that is not too difficult to spell not too long. This should also not match or a copy of the brand domain names otherwise you may have to face legal obligations. It is better to use the keyword as the domain name. Thus following every recommendations you can pursue further. Seo Services Company is an Ideal Place for Cost Effective Seo Solutions Only with a web

13 Nov 2008, 7:54 am | click here to view more

Feel the (DVD) Burn

DVD burning is not an inaccessible task for those new to the practice.While there's no magic to getting a good dvd burn, there are some considerations that need to made in order to ensure success. One important tip is to choose your software and hardware carefully! Ensure you choose software that is simple and user-friendly yet consistent and reliable. Remember If your software has too technical an interface, you are more prone to user error during the burning process.It also helps to have adequate tech support with the burner and software companies. Follow just this advice and you're likely assured a good DVD burn.

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AdWords gets "Financially Smart"

Google is running AdWords Ads on Google Finance (finance.google.com) Naturally every the ads are finance/trading/stock/ related. But there's a nice twi

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Local Video Ads Come to Local.com

Local search site Local.com has integrated local video ads throughout its site. Initially the ads will arrive from Jivox, an online local video advertising provider. Eventually, the video ads will expand to include more providers.

“We believe that video advertising provides consumers with relevant, timely information about local businesses, products and services. It’s natural for video to be integrated into our local search ecosystem over time,” said Kim LaFleur, Local.com vice president, product management. “Local video bridges the product gap that exists between businesses that advertise in print, but perhaps don’t have the budget to move to television advertising yet, and unlike TV advertising, ROI is fully trackable. We plan to incorporate additional video capabilities and syndication to our network next year.”

Related Reading:
Local.com Partners with Hearst's White Directory Publishers
Local.com Launches Ratings and Reviews Engine
Local.com Renews With Yahoo As Search Partner

20 Nov 2008, 7:15 am | click here to view more

Lucy's final tips for Friday newbies

As the summer draws to a close, it is with a heavy heart that I bring you our last Newbie Friday post. I wish you've enjoyed our words of wisdom over the past few months and have found the information useful. Our team will continue to update this blog with the most up-to-date AdSense news and information, so please don't let this be goodbye. If you missed part of the series or want to re-read specific posts, just visit our Newbie label at any time and look for our summer-themed logo. So, from one oldie to many newbies, I'll close out this season with a few final tips for our new publishers.

Go wide and receive wealthy (media)
If you've just recently started with AdSense, there are two format-related tips I would instantly recommend. The first is to enable both text and image ads, which will increase competition among ads to appear in your ad units and may result in higher CPMs. Second, use some of our wider units, such as the 160x600 wide skyscraper, the 300x250 medium rectangle, or the 728x90 leaderboard. There are more wealthy media (image, flash, video and gadget) ads available in wider ad formats, and wider ad units are the preferred formats for advertisers looking to target your site. Again, increased competition or your ad space will help you maximise your earnings potential.

Use channels
Channels are powerful reporting tools, sometimes overlooked by new publishers. They allow you to view the AdSense performance of a site, a specific page, or even a specific ad unit, which can help you look where your ads are performing best. You can name these channels, give them descriptions, and then define them as ad placements so that they are visible to AdWords advertisers.

The secret
As top AdSense earners will tell you, when it comes to earning with AdSense, the most important thing is a policy-compliant site with good-quality, original content. Such sites attract users, relevant ads and, ultimately, revenue.

Finally, we constantly maintain online resources like our AdSense Help Forum, Newbie Central, and our Known Issues page to share useful information with you. We wish you'll use them to make the most of AdSense.

26 Sep 2008, 11:12 am | click here to view more

Clearspace 2.0 in the spotlight

Our Clearspace 2.0 launch was very exciting. The media, blogosphere, and twittersphere response was overwhelming. Our team has been cranking difficult for many months to bring Clearspace 2.0 to market, and it is an honor to have this much interest in our work. A big thanks to everyone at Jive. Below is a sample of the 50+ articles that were written about the new 2.0 and the Jotlet acquisition:

 

 

Buzz factor

 

The chart below shows the blogging buzz surrounding Jive Software this past Monday & Tuesday, versus the past two months (from Nielsen BuzzMetrics' BlogPulse). Big spike! Look to the right of the chart:

 

blogpulse.png

 

As the Clearspace 2.0 dust settles

 

We'll be writing a series posts over the next few weeks to walk-through the new features that we're most excited about:

 

  • Personalized homepage - The widgetized home page is geared to steer faster adoption and improve employee focus and attention

  • Expanded profile and org charts - wealthy user profiles and organizational relationships increase context about people and make it easier to develop connections and find expertise. It provides a Facebook-like user browsing experience, but presented in a business-oriented org chart.

  • Project spaces - Projects are designed to steer cross-functional productivity and manage towards an outcome, with tasks, checkpoints, and calendar views.

  • Sharepoint integration - Integration helps bring unity across a common corporate intranet and leverages existing systems rather than creating yet another siloed system.

  • External document sharing - Secure document sharing outside the firewall enables productivity tools to be extended to external partners and vendors when needed.

  • Audit tools - The admin console's audit view provides visibility and control to IT administrators regarding any changes in the admin console.

  • Backend upgrades - Upgrades to the core Clearspace underpinnings make it faster and more reliable.

 

Stay tuned! We're looking forward to hearing what you think about Clearspace 2.0.

10 Apr 2008, 11:30 am | click here to view more

Ideal page size and page load time

Does google index images? Does page size and load time affect rankings? Whats the ideal page size & load time? My home page is abt 350k (including ima

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Chasing the perfect layout with AdSense for search

AdSense publisher Next tiny Things has long understood that search is the entry point for users to find what they're looking for on the web. In fact, the idea for CoolChaser.com, a MySpace layout creation and customization site (and Next tiny Things's largest business to date), came from the observation that many web surfers were using the company's search engine to find instructions to change their MySpace backgrounds. The observation and ensuing business idea has paid off, and in just one year CoolChaser.com has gained a loyal user base: over 200,000 users are now finding or creating layouts on the site every day. "CoolChaser has become a one-cease-store for layouts because of the ease of use and the choice and ability for users to express what they feel at the time," says founder Chao Lam.

With over 20 million user-submitted layouts (and 3,000 created every hour), it was becoming increasingly difficult for users to find the layouts they were looking for. "We were getting a lot of requests from users to provide some sort of search mechanism so that they could easily find what they were looking for," developer Sachiko Kwan says. As an existing AdSense publisher, Kwan decided to try AdSense for search and was immediately impressed by the quick setup process and the accuracy of the results. With the new SiteSearch feature, Kwan was able to restrict the searches so users didn't have to leave the site to find what they were looking for. In addition, the new watermark feature allowed Kwan to add the search box without any rearrangement in the navigation bar.

Most recently, Lam and Kwan began optimizing their search for better performance and user experience. If a user wasn't creating a layout, they were looking for one. So Kwan moved the search box from the upper right corner of each page to the middle of the header and also added a second search box to the bottom of every page, in case users who were done browsing needed to search again. On the search results page, she changed the ad borders to a lighter color to better blend in with the site's pages.


Within a week of making these changes, Lam and Kwan saw their daily search queries on CoolChaser increase by 40% and earnings more than double. Since implementing AdSense for search on CoolChaser, search has become the second most popular functionality behind creating layouts. Lam and Kwan continue to focus on user experience, and they are now working to refine search results using keywords and labels. "There's such an enormous variety of things people search for," Lam says. "AdSense for search is really working for us."

Have you had success with AdSense for search, or our new optimization tips? If so, we'd adore to hear from you.

8 Sep 2008, 11:04 am | click here to view more

How To Do Search Engine Optimization

Getting your site to rank highly in search engines is considered a necessary part of creating your online presence these days. Whilst it is possible to pay consultants to do this work for you, it is estimated around 75 percent of organisations simply do their possess SEO work. The advantage being that it is a whole lot cheaper and more convenient, especially if you are running a tiny business. So how do you make your site achieve its optimum ranking in search engines There is no one set formula t

9 Oct 2008, 1:46 am | click here to view more

need global search statistics

Hi every, I need global internet search statistics i.e. how many searches are happening world wide daily or monthly or yearly on every search engines.

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MapQuest Incorporates Personalization Feature

MapQuest is bringing personalization into their online and mobile mapping offering. Dubbed My MapQuest, the feature lets users keep routes and maps, giving them access later whenever they need it.

My MapQuest pages can be created through an AOL account or an OpenID account. You can set language and mileage preferences as well as store mobile numbers and addresses.

The feature will be rolled out to MQ4M (MapQuest for Mobile) for Blackberry soon. Initial Blackberry models will include AT&T BlackBerry Bold, Verizon BlackBerry 8830 and 8330, and T-Mobile BlackBerry 8300, 8800 and 8820.

“The launch of My MapQuest continues MapQuest’s commitment to innovation and improving the user’s experience. Our studies have shown that our customers want a personalization feature that includes the ability to keep previously searched addresses,” said Christian Dwyer, Senior Vice President and GM, MapQuest. “Giving our users the ability to keep not just maps but also their routes sets us apart and extends MapQuest’s commitment to offering users choice and flexibility.”

Related Reading:
MapQuest Updates Widget and Local Content
MapQuest Now Optimized for the iPhone
MapQuest, Google Launch Blackberry Mobile Apps
MapQuest Launches Local Portal

20 Nov 2008, 9:03 am | click here to view more

Beware of Harvested Marketing Lists

Compiling a contact list can be accomplished in numerous ways, but one thing is for certain, if you don't build it correctly from a solid foundation, you're work can and will suffer tremendously. Businesses can't afford to sully their reputation and name branding via sloppy abuse of email. The goal is to create a list that is legitimate and littered with youre your most profitable customers. To accomplish this task, there are a few common mistakes that should be avoided. For instance, beware of lists compiled via email harvesting. This practice was unethical and now is illegal (see Federal CAN-SPAM Act.) But, how do you ensure you dont receive a harvest list? Click the link to continue.

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Tips On Building A Law Firm Website

Plans for building a law firm website middle on combining the power of the Internet with the legal firm\’s specific areas of expertise. Develop a marketing plan, with detailed goals for attracting web traffic. Use your website to explain, why a potential client should select your firm. Use your website to increase your exposure and visibility. What is the primary goal of your marketing strategy? Who is your \”target client\”? Allocate resources to online advertising. When hiring a professiona

20 Oct 2008, 8:06 pm | click here to view more

AdWords Training, How To's, Books...

So, today I was on the elevator and somehow wound up in conversation with one of my loony neighbors. (Well, not every of the folks in the building are l

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acceptable conversion ratio

What is a reasonable target for converting fisrt page visitors to a sale or a guide

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Optimisation Essentials (Part II)

Dress for success - impressing your audience

The video below is the second in our "Optimisation Essentials" series, demonstrating our top three tips for maximising your AdSense for Content performance. Last week, we reinforced the importance of bigger ad units. This week, we're showcasing how a better ad unit design can result in improved AdSense performance.



*Please note that no leopards were harmed in the making of this video!

Over the years, we've seen some colourful ad unit designs. Some publishers design ad units that contrast with their site so that they stand out. Although this can work in some cases, we've found that ad units that match your site's design tend to perform better in terms of revenue and click-through-rate. Users are more likely to read ads when they're well integrated into your site.

When you design your AdSense ads, keep these tips in mind:

  • Use colours that either blend with or complement your site's colours. Make the ads a part of your site.
  • Use lighter colours for borders, or no border at every.
  • Try rotating colours or occasionally switching the location of your ads on the page.
  • keep sets of frequently-used colours as a palette.
So give your ad design and colours some thought, and you'll notice the difference!

11 Nov 2008, 9:48 am | click here to view more

Ballmer on post-Yang Yahoo! Acquistion: What Part of No Did You Not Understand?

After news came that Jerry Yang would be stepping down as Yahoo!'s CEO, the immediate reaction by analysts, Wall road, and your neighbor's cat was: MICROSOFT ACQUISITION TIME!

But Steve Ballmer, CEO of Microsoft, is saying: Not so quick.

Ballmer has said time and again that Microsoft has moved on from the possibility of returning to the good ol' days of negotiating a Yahoo! acquisition.

And while it's tempting to think that he's just waiting for that stock to drop to around $2-3 a share (hey, only $6-7 more to go!), consider this: Yahoo's VP of Search Technology, Sean Suchter is leaving the Sunnyvale search engine. And I wish he likes rain and coffee, because rumor has it that he's headed to Microsoft.

That rumor was reported by none other than Kara Swisher, who is pretty much never wrong. The only thing I'm wondering is: Where's the noncompete agreement?

Amidst the rumors and denials, one thing is for sure. No matter how much Ballmer would like the speculation to end, it won't.

20 Nov 2008, 6:06 am | click here to view more

Google Gets Coyote Arm the Next Morning

Yes, yes, I know it was Microsoft that forced the DOJ to investigate the deal so intensively Google just had to tug out. Or did Google step in as

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Continuous Data Protection Defined

Keeping data safe and accessible at any point in time is an enormous issue for businesses and home computer users alike. Whether it be financially sensitive data, insurance claims, client information or medical documents, keeping data secure is imperative. Perhaps you have to meet compliance regulations no matter what your motivations, data safety and accessibility is more crucial than ever for Web hosting providers, businesses and their clients. Recently, Continuous Data Protection (CDP) solutions have become a highly attractive option for storage vendors and service providers, looking to stay competitive and for ensuring the utmost in data security for customers. CDP comes in differing forms, but basically refers to the ability to restore data to about any point in time. To learn more about the technology, click the link.

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Yahoo! Search BOSS Enables Key Terms

Yahoo! Search BOSS is now allowing developers to use a feature called Key Terms. The feature is derived from technology that is used in Search Assist.

Yahoo! says developers can use Key Terms to create refinement terms for their possess search applications as well as creating semantic analysis or new relevancy models.

In releasing Key Terms, Yahoo! is introducing a new universal parameter: "view." The Yahoo! Search blog gave the following example for a search for the new President-elect:

3041482998_48b5edf3d7.jpg

19 Nov 2008, 6:34 am | click here to view more

Get in the spirit with AdSense

It's every Hallow's Eve! Tonight the streets will be teeming with ghosts, fairies, and superheroes (along with a few presidential candidate look-alikes, we imagine).

To receive you in the Halloween spirit, consider these ways to celebrate with AdSense:

- wear a witch's cap while viewing your AdSense reports
- perform some optimization magic on your ad units
- change your ad unit color palette to orange and black*
- create an ad placement that highlights your spookiest (or, okay, most prominent) ad units to advertisers
- eat candy corn, then use your AdSense payments to cover the dental work

Over here at the Mountain View campus, we're keeping it festive, too.


glad Halloween from the AdSense Team!

*This color scheme, while eerie and appropriate today, may not be very effective the other 364 days of the year.

31 Oct 2008, 2:14 pm | click here to view more

Site maintenance on Saturday, November 8

Our engineers will be performing routine site maintenance tomorrow, November 8th at 10 am PST. Although you won't be able to log in to your account for approximately 4 hours, your ad targeting and serving won't be affected, and you'll continue to be credited for valid clicks and impressions.

Here's the start time in a few international cities:

London - 6pm Saturday
Johannesburg - 8pm Saturday
Madurai - 11:30pm Saturday
Manila - 2am Sunday
Sydney - 5am Sunday

7 Nov 2008, 3:19 pm | click here to view more

Tips On Building A Law Firm Website

Plans for building a law firm website middle on combining the power of the Internet with the legal firm’s specific areas of expertise. Develop a marketing plan, with detailed goals for attracting web traffic. Use your website to explain, why a potential client should select your firm. Use your website to increase your exposure and visibility. What is the primary goal of your marketing strategy? Who is your “target client”? Allocate resources to online advertising. When hiring a professional w

20 Oct 2008, 8:04 pm | click here to view more

301 redirects and SERPS

Hi guys. I was wondering if you could enlighten me. I've changed the domains to keep thing anonymous At my host my main domain is land.com. But

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To Choose Ethical SEO Analysis To Get Profits

To pick Ethical SEO Analysis To receive Profits In this particular SEO industry, there are several SEO experts can arrive in different sections with different principles. They cannot every work by themselves and ensure each site unique. Because they believe that each site require different phenomenal work to obtain successful SERP. Correctly Building Backlinks Posted By : doug smith It is out of question that quality backlinks are crucial to SEO success. More, the question is how to receive them. Wh

1 Nov 2008, 12:52 pm | click here to view more

Adcenter Beating Google in Targeting

One of the campaign strategies I run up against a lot is how best to design for a business model where I need a high degree of control over geo target

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IBP 10 software, is that any good?

Hello, i am looking for a tool that could assist me optimizing my pages, for instance looking at keyword density etc. I look ads every where (affiliat

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Quality, not quantity

As we mentioned a few weeks ago, you can use your AdSense account to display ads on any policy-compliant sites you possess. This has often sparked the question among new publishers of 'How many sites do I need to earn money with AdSense?'

We'd like to stress that it's not the number of sites you have, but the quality of those sites that will help you increase your earnings with AdSense. If you're just getting started with your first website and the AdSense program, we recommend taking the time to build up your site with plenty of original, quality content -- write about topics you're passionate about, or which you have expertise in. When designing your website, keep our Webmaster Guidelines and, most importantly, your users in mind.

Then, take advantage of our Webmaster Tools to help increase your site's visibility in the Google search index, and try out the tips our Search Quality Evaluators have provided. Once you've built up organic traffic to your site, use Website Optimizer to understand how users interact with your pages and make improvements to your layout. And of course, during every of this, experiment with AdSense optimization tips to learn which colors, formats, and placements monetize best on your site.

Finally, as we blogged about during this Newbie Fridays series, your earnings potential can go up as advertisers find that you're sending high-quality leads to their sites. This won't happen overnight, but with patience and difficult work you can watch your efforts convert into a high-quality site and higher AdSense earnings. And you won't even need a hundred sites to do it :)

12 Sep 2008, 1:46 pm | click here to view more

Has anyone else got this phishing-mail?

Hi, I am a Google Adwords Professional who has a customer who recently got a mail from "Google AdWords". Fortunately they got a sense of something s

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Make a date with data in Google Analytics

Here in AdSense, we’re big on data. From spreadsheets and graphs to weekly reports and metrics, we constantly turn to numbers when running our business. In a similar vein, we've heard your requests for more data to help you run your AdSense websites, which is why we’re excited to announce the integration of one of our personal favorite reporting tools, Google Analytics, with AdSense. We're gradually rolling out this functionality to publishers, and you'll look an invitation link at the top of your 'Overview' and 'Advanced Reports' pages when it's been enabled for your account.


By integrating your AdSense account with a new or existing Analytics account, you’ll have access to in-depth reports about user activity on your site. In addition to the wealth of metrics already available in Analytics such as unique visitors and visitor language, you'll now have access to granular reports that break down AdSense performance both by page and by referring site. Armed with this new data about user behavior, you’ll be able to make more informed decisions on how to improve the user experience on your site and optimize your AdSense units to increase your revenue potential.


We've highlighted a few ways to use the integrated metrics below, but we encourage you to be creative! arrive up with your possess to discover how useful (and fun) new data can be:

  • Discover untapped markets. Use the geographies report to determine which regions are below-represented in your site’s user base. Optimize your site’s content to attract more of these below-represented users.
  • steer high-earning traffic to your site. Use the 'Referring sites' report to determine where the users who are making you the most money are coming from. Focus your efforts on getting traffic from these sources.
  • Delve deeper into AdSense reports. Use the visualization feature to look at trends in your site's AdSense performance over time, or by time of day.
Again, this feature is not yet available to every our publishers, but please keep checking your account for an invitation. In the meantime, you can take a look at our demo to learn more about the reports you'll have access to:



22 Oct 2008, 11:04 am | click here to view more

Circular or Reciprocal

Does anyone have an opinion on using circular linking versus the good ol' reciprocal linking? Or perhaps how to keep a link circle unbroken?

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Hitachi BladeServers Get Upgraded

Hitachi America is looking to gain some ground in the competitive blade server market with the announcement of new servers sporting Intel Xeon and Itanium processors aimed at the multiprocessing market. Additionally, the vendor pledged to boost its channel efforts to gain market share. The servers being upgraded are Hitachi's BladeSymphony 1000 and BladeSymphony 320. The 320 now sport Intel Xeon 5200 and 5400 processors, which will give a 20 to 30 percent power savings over the previous generation of blades. The 1000 line adds the dual-core Itanium 9100 processors along with the Xeons.

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Boston SEO Networking Group Event Recap

Click here to check out The Cambridge Search Engine Optimization Meetup Group! Boston SEO networking group hosted its 37th event. The group which has about 450 members held its event just a building away from where Boston SEO Expert Nick Stamoulis from Brick Marketing spoke at the Arlington ebusiness Symposium last week. The event usually hosts industry guest speakers to guide the conversation, however this event was set up in a new format to have a moderated round table discussion. Panel

7 Oct 2008, 12:16 pm | click here to view more

Is Self Hosting an Option?

The role of providing the facilities and the hardware to enable the public to host their web-sites has traditionally fallen on Data Centers. Constant availability, large volume bandwidth, on-demand and upgradeable disk space and reliable and evolving hardware are why hosting has for been coupled with data centers. It has long been believed that except for a select few technically inclined, self hosting was not an option for the general public. Today, however, the option of self hosting is well within reach for many more users. To read more click the link.

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A little Too Broad

I recently just started a ppc campaign for a client that installs home theaters. In one of their ad groups we have 2 broad keywords that relate to the

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You're invited to the new AdSense Help Forum

The AdSensePro team would like to cordially invite you to the opening of our new English AdSense Help Forum.


We wish that by now you've found the AdSense Help Forum to be the best place to ask questions and share tips with other AdSense publishers. We've been listening to your feedback about forum features you'd like to look, and we're excited to announce that we're moving the English Forum from Google Groups to a brand new platform. (For those who participate in the Forum in another language: relax assured that our engineers are working on making this new platform available in additional languages, although we don't have a set date at this time.)

As of today, we've closed up store and moved the English Forum next door to the AdSense Help middle. We've been jealous of the Help middle for a while now. Its innovative interface, clear categories, and snazzy search powered by CSE left us feeling like the odd man out.


Now we've almost got it every. We have the look and feel of the Help middle with the same CSE to search across the Forum, the Help middle, and the blog. We have the same categories as the Help middle, so you can easily transition from one category to the another. We even have some extra things we wish you'll really like: a system of levels to reward your contributions to the Forum, and profiles where you can put a picture next to your name. You can subscribe to the Forum (or to individual discussions) by RSS feed. You can post a question and receive your answer by email. You can even vote on which response best answers the question and mark a best answer to a question you asked.


We wish you'll arrive take a look, and we wish you'll stay a while, sign into your Google Account, and ask and answer questions.

30 Oct 2008, 8:26 am | click here to view more

Ubuntu Receives An Update

In only a few months following its official public release of Ubuntu Hardy Heron 8.0.4, the first update to the operation system has been released for consumption. The release point is 8.0.4.1. Though the release has just been made official, current users of the Linux operating system have already had access to the update to download and install for some time. An upgrade of note found in this update is the addition of the Mozilla Firefox 3 web browser. To read more, click the link.

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Site maintenance rescheduled for October 18 at 10am PDT

Last week we mentioned that there would be site maintenance on Saturday, October 11th -- if you attempted to log in during the maintenance period, you may have noticed that you were able to access your account as normal. That's because the maintenance scheduled for last weekend was postponed, and it has been rescheduled for this Saturday the 18th during the same time frame (10am to 2pm PDT).

We sincerely apologize for the miscommunication and for any inconvenience caused. Again, here's the start time in a few different cities:

London - 6pm Saturday
Cairo - 7pm Saturday
Kolkata - 10:30pm Saturday
Jakarta - 12am Sunday
Brisbane - 3am Sunday

Thanks for your understanding, and we wish this gives you enough time to reschedule any account activities you may have planned for this weekend.

15 Oct 2008, 4:46 pm | click here to view more

Domain names for internet marketing

Domain names for internet marketing Selection of domain matters a lot in the success of internet marketing. Use that type of domain that is not too difficult to spell not too long. This should also not match or a copy of the brand domain names otherwise you may have to face legal obligations. It is better to use the keyword as the domain name. Thus following every recommendations you can pursue further. Free Seo Tips For Professional and Affordable SEO Services By Experts SEO (search engin

28 Oct 2008, 1:52 pm | click here to view more

Tips For Choosing The Right Tools In Internet Marketing

By Dock J Murphy Start developing friendships with other marketers. Participate in discussions in forums and start building that trust. Start your traffic flowing and start recruiting to have an income. If money is the issue, invest more time with email campaigns that are designed well and SPAM free. Copyright (c) 2008 Dock J Murphy Online advertising with an effective headline can achieve effective results. Online research is a wide-open space, and we are every learning that online customers

17 Nov 2008, 11:03 am | click here to view more

Reporting Issues in Chrome

I tried to tug up a report today in Chrome and was unable to because of an unusual Googlitch. My Advanced Settings became completely unusable and sho

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Instant Wesbites: Going Live in the Shortest Amount of Time

For novices, most notably busy novices, choosing a web host can be a really difficult task to accomplish. When scanning articles on the subject, not only are you forced to learn a new language web hosting and identify with a whole new group of concepts, but you also have to roll up your sleeves and research the option available to you in the hosting marketplace. But honestly, this is such a tremendous task that only the absolutely dedicated get ahead of the learning curve. Fortunately, with a little bit of insight from those who have already traveled these roads, you can easily find the answer to question: How do I get my website live and running as quickly and simply as possible? To learn more, click the link.

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What Is The Best Day Of The Week To Send Email Newsletters & Campaigns

Hi every, This has always been a debate that I have heard for years and I am looking for some real concrete and supported claims. I have heard just ab

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The forecast is clear in Google Ad Manager

If you're a publisher who sells advertising space directly to advertisers, you might have experienced times when you've been unsure about how much inventory is available for you to sell. Google Ad Manager can help you learn what you have available to sell by forecasting your future inventory and subtracting off what you've already sold.

A Helpful Analogy

To put this into context, pretend for a minute that instead of a website, you run a popular destination hotel. Instead of selling space to advertisers, your job is to book hotel stays for guests. You receive every kinds of requests to book hotel rooms: two rooms for a one-week family vacation, 100 rooms for a three-day conference, a suite for a weekend getaway. In order to book these reservations, you have to know both how many rooms your hotel has and how many rooms are already booked. For a hotel, this is fairly straightforward. You know exactly how many total rooms the hotel has, and you can subtract how many rooms are booked for each night.

For a publisher, it's not as straightforward. Since the amount of inventory you have to sell is directly tied to your site's traffic, it can vary day by day. It's also complicated because there's flexibility in how you meet your obligations. If an advertiser has booked advertising space on your Finance and Entertainment sections, for example, you can serve more ads on the Finance page and fewer on the Entertainment page. To compare to a hotel, it's like you have the flexibility to substitute two single rooms for one double room. Because of the variability of traffic and the flexibility in how you can satisfy your reservations, it's difficult to know exactly how much space you have left to sell for any day or any specific area of your website.

A Common Problem - and Solution

Even though it's more complicated for websites than for hotels, the customers' (or advertisers') needs are the same: They want a reservation, and you have to be able to guarantee that there will be availability when they show up. A hotel can't operate effectively without this type of capability, and neither can these web publishers.

Google Ad Manager, our hosted ad serving and management solution for publishers with smaller direct sales teams, addresses this publisher problem. It allows you to predict future availability and be confident that when you sell an ad, you'll be able to deliver it. In Ad Manager, forecasting works by using your historical data to estimate how many impressions you have left to sell. Ad Manager's inventory forecasting system allows you to find availability broken down by different areas of your website, by cities or states, and even by custom criteria that you define, like the user's age. Even better, when the inventory you request is unavailable, Ad Manager will give you suggestions for freeing-up the requested inventory, so that you can still make the sale.

New Improvements

In the last few weeks, we've rolled out major improvements to our forecasting system. It's now up to ten times faster, and it uses much more historical data, so you receive more accurate estimates of future availability. The new system allows us to quickly add new features in the future. We've already launched one of these improvements: Forecasts now take account of frequency caps, meaning that the availability estimates are modified to account for the fact that you might only want to show an ad once to each user. And more new features are coming soon!

Forecasting also continues to be a major development focus of our DART for Publishers (DFP) ad serving platform for publishers with larger direct sales teams, part of the DoubleClick Revenue middle suite of publisher solutions. Google Ad Manager serves as an effective complement to DFP and the DoubleClick Revenue middle to provide solutions for publishers of every sizes.

To learn more about forecasting in Ad Manager, visit the Ad Manager Help middle.

20 Nov 2008, 9:49 am | click here to view more

Campaign Management Tools: Recommendations? Experiences? Comparisons?

(and I really do mean (B)campaign management tools(/B), not necessarily bid management tools.) Quick questions for people who hate reading: (LIST)

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What is Google Dance?

Hello every, What is this google dance??? plz give me some ideas about google dance. Thx

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Added Costs of Going Green

There are a few things to consider when weighing the investment costs in environmentally friendly web hosting companies. While the costs for green hosting differs amongst providers just like conventional powered web hosts, it's obvious green hosting is substantially more expensive. However, when you take into account the fact that these companies are on the forefront of invention and technology, it could be argued that working with such forward thinking companies could ultimately benefit your business in the long run. There's also the added benefit of doing something to help maintain the planet. To read more, click the link.

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Google Pulls the Plug on Lively

Over the summer, Google launched a Second Life-esque 3D chat product called Lively. It seems Lively is not exactly living up to its name. Google is killing Lively at the end of the year.

While Lively is certainly not the first Google product to head to the chopping block, its shelf life did seem a bit short. Still, Google says it needs to focus on its flagship areas of search, ads, and apps.

20 Nov 2008, 7:02 am | click here to view more

Google reports incorrect title for my website

If you search for my company name on google, it always returns our site as the number 1 entry. Until today. Now you can't look our site in the top

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New Tips To Choose Effective SEO Services?

New Tips To pick Effective SEO Services? Any person familiar with the Internet and using it in today’s life is aware of the impact of search engine optimization to a certain extent. The companies that are serious in the marketing of a product or service online cannot neglect the importance of search engine optimization, or SEO services … Do You Know How Much To Pay Your SEO Services Company? The question comes often. Many people have been burned by SEO services, but many were also rew

23 Oct 2008, 7:52 pm | click here to view more

This spot could be you advertising your company or service

Write an article about your business and post it here and we will link it back to your website or service for a small monthly fee. Pleasae contact sales@usingkeywords.com

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Gmail Voice & Video Chat Just Launched

Talk chat and view friends with Gmail: (url)http://mail.google.com/videochat(/url)

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Get in the game with AdSense for Games

Do you develop or publish web-based games? If so, you're contributing to a growing trend - according to comScore, over 25% of Internet users play online games every week, which is over 200 million users worldwide. As a beta user of AdSense for Games, you can display video ads, image ads, or text ads within your online games to earn revenue. You'll be able to show these ads in placements you define, such as interstitial frames before a game, after a level change, or when a game is over. Members of our AdWords team will sell your in-game ad placements directly to top brand advertisers, and you'll also look contextually targeted text and image ads based on content and demographic information. In addition, you'll be able to control the ads you look on your pages using our filtering options.

Here's a quick video to give you a better idea of what games are part of our network and how advertisers can use this medium to reach their target audience:



And here's another, less flashy video, to show actual game play and how an ad could appear within the game:



We've built ad technology for games played within a user's browser, and now we're looking to expand our publisher network. At this time, eligible publishers must have a minimum of 500,000 game plays per day and have 80% of their traffic from the U.S. or the U.K. If you're interested in becoming a AdSense for games beta publisher, feel free to review our complete list of requirements and submit an application. You can also find more information on our games site.

Updated post with game play requirements

7 Oct 2008, 9:01 pm | click here to view more

Live from San Francisco, It's YouTube!

This Saturday, YouTube will be hosting its first ever live streaming event. The broadcast will feature a music and variety show being held at Fort Mason middle's Herbst Pavilion in San Francisco.

The event begins at 8pm EST and will feature Soulja Boy Tellam, Will.i.am, Tay Zonday of Chocolate Rain fame and a bunch of "talent" from the YouTube community.

Thankfully, Ask a Ninja will be there. He's one of my favorite YouTube sensations of every time.

Most importantly, there will be dance. But will it top Justin Timberlake as Beyonce's backup dancer on that other live variety show that airs on Saturdays last weekend? Me thinks not. (Dangit. NBC has still NOT posted that skit on Hulu.com. Really, NBC?)

Related Reading:
YouTube Rolls Out Sponsored Videos
YouTube Adds Search to Embeddable Videos
Yellowbook and YouTube Enter Content Distribution Partnership

19 Nov 2008, 8:50 am | click here to view more

Trulia Partners with Placecast for Audience Targeting and Dynamic Messaging

Real estate search site Trulia has partnered with Placecast for audience targeting and dynamic messaging. The goal is to improve the relevancy of the ads appearing on their site.

Placecast will use its proprietary targeting algorithms to generate ads based on the real estate locations in which a user expresses interest. The ads will also take into account demographic and psychographic data points.

“Turning locations into audiences is one of the biggest challenges facing advertisers today,” said Sean Black, Vice President of Sales at Trulia. “Trulia presents advertisers with multiple opportunities to serve very targeted ads based on location and consumers search behavior. Placecast is a cutting edge media company and we are excited to be working with them and their clients to build and deliver successful campaigns.”

Related Reading:
Trulia Rolls Out Three New Interactive Features
Real Estate Search Engine Trulia Adds New Depth, Features
Trulia Distributing Its Maps To Local Realtors

19 Nov 2008, 9:31 am | click here to view more

Optimisation Essentials (Part III)

Position for performance - be noticed

This is the final video installment in our three-part series on Optimisation Essentials for AdSense for content. We've covered the best-performing ad unit sizes and taken a look at how to design your ad units for good-looking ads. However, even if you have big, well-designed ad units, they won't perform for you unless your users can look them!

So what can you do to ensure your ad units receive noticed? Place your ads where users are likely to look.



We've also made a heatmap to show you where the best placements are on a typical page. Great positions include:

  • over the fold of a page (the section of the page a user can look without scrolling)
  • At the end of an article
  • Aligned with content
But don't just take our word for it - every website is different. Make sure you use your judgment of how visitors interact with your pages to determine good ad placements. Position your ads so that they're visible, but be careful of intruding on the experience of your site's visitors. Most of every, think like a user and you'll be able to balance your website's content with a successful ad strategy.

18 Nov 2008, 10:35 am | click here to view more

The case of the delayed data

Do you frequently log in to your account to check your stats? We've heard from some publishers that they check their accounts every hour, or even multiple times an hour, and we're definitely glad to look your enthusiasm for the program! (For every of our blog veterans reading this post, you might recognize these as the symptoms of G.A.S.S..)

On that note, many publishers have asked us why they don't look any changes in their stats each time they log in, or why they sometimes look a 'No data available' message in their reports. This is because your reports are generally updated every 15 to 30 minutes, but there can sometimes be a delay of up to 24 hours. In addition, it can take up to 24 hours to fully verify our internal logs and finalize your reports -- as a result, you may sometimes look changes in your earnings during the course of the day. Please also keep in mind that your reports won't show data for impressions on public service announcements (PSAs).

How often do you check your account? Let us know in our comments field below :)

14 Oct 2008, 10:54 am | click here to view more

How can I add my signature to this forum?

Hello guys how can I add my signature to this searchenginewatch forum?? please tell me.

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Domains and Free Hosting Discussions

Domains Free Hostinghttp://groups.google.com/group/domains-free-hosting?hl=endomains-free-hosting@googlegroups.comToday's topics:* Domains - 2 messages, 1 author http://groups.google.com/group/domains-free-hosting/browse_thread/thread/105ced8069492f55?hl=en* Guaranteed Traffic to Websites - 1 messages, 1 author http://groups.google.com/group/domains-free-hosting/browse_thread/thread/5d47c293e1d63d13?hl=en* Domain Name - 1 messages, 1 author http://groups.google.com/group/domains-free-hosting/

25 Oct 2008, 6:26 am | click here to view more

Clearspace 2.5 - and more - is just around the corner

Our software engineers have been diligently working on Jive Clearspace 2.5 (formerly known as 2.1) over the past several weeks, and we've been putting it through its paces inside Jive. Many have blogged and videoed (?) about it:

 

Sneak @ one super-tiny Clearspace 2.5 feature

 

Does your wiki have the Q&A blues?

 

 

One other thing we've been working on is the brand-new, not-even-announced-yet, Clearstep business community. This community is already rockin' with both Jive and non-Jive customers. They're sharing good and bad practices about implementing social software inside their organizations. They're sharing about how to roll out thriving online communities, too. The best thing about that community is that it's designed to be vendor-agnostic.

 

For me, though, I'm most excited about something we'll be offering our customers starting in August, as part of pilot engagements. We will go beyond the software, and really tackle the difficult part of any social software implementation: user adoption.

 

You look, Jive created a cross-functional research team back in April 2008. They visited ten of our largest F500 customers to figure out what was working and what wasn't with their internal Clearspace deployments. They spoke to over 100 business professionals at the executive, mid-level management, and end user levels, a